ASB's GM Rural Richard Hegan talks about why he reckons the recent dairy downturn created an opportunity to strengthen financial literacy in the rural sector.
Hegan tells The Country's Jamie Mackay this is because farmers were "forced to stare harder into their financial position and it required a lift in financial reporting to support decision making".
Finally Jamie and Richard talk about success of ASB's recent "farmsmarts" campaign with How to Dad.
Listen to Richard Hegan's full interview with The Country's Jamie Mackay in the Soundcloud embed below:
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